Amazon, Jeff Bezos and collecting data

Geen bedrijf dat meer data verzameld en opslaat dan Amazon, voorheen alleen maar een online boekverkoper. Jeff Bezos, de baas van het bedrijf, is een van de rijkste mannen ter wereld geworden. Elke tweede euro in online handel wordt besteed bij Amazon.

Over Amazon, dataverzameling en wat het bedrijf daarmee kan doen: daar gaat deze video over. Het is een documentaire van DW Documentary. Zie hier hoe de documentaire wordt geïntroduceerd:

‘Is the IT giant, with its unabated growth, about to turn our economic system upside down? Amazon is a machine that can simultaneously observe, compare and analyze more than 300 million people worldwide. The company is not just a marketplace, market supervisor and provider of more and more services and consumer items – it also controls all the data streams in this market and uses them to its own benefit. Who suspects that a single click on an Amazon page will forward information to the company that fills a printed DIN-A-4 page? A conversation with Alexa, watching a streaming offer on Amazon-Prime, ordering vegetables via Amazon-Fresh – all this put together creates a whole library of information about every customer. The group collects everything – it just won’t reveal what conclusions it draws from it. What would be possible if data from other, new business areas were added? In the USA, Amazon is also active in the health and insurance sectors, and police officers are using its facial recognition software to search for wanted persons’.

Deze documentaire van mei 2019 is dan ook een ‘must see’!

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